HVACRankerMarketing Audit Report
Local SEO Audit

Aces HVAC

acesacandheat.com·Duncanville, TX
61/100Grade: C
Map Pack Visibility100/100
Google Business Profile95/100
Review Reputation55/100
Citation Health83/100
Keyword Rankings0/100
Technical Health25/100
Revenue Opportunity
$45/month
Missing keyword traffic
30 searches x 3% CTR x 10% conversion x $500 avg job value

Map Pack Visibility

Where you appear when customers search Google Maps

Search TermYour Position#1 Ranking BusinessRatingReviews
HVAC contractor Duncanville #4Duncanville AC Repair Pros4.117
AC installation Duncanville #3Norco Air - Air Conditioning & Heating Company4.977
furnace repair Duncanville #4Duncanville AC Repair Pros4.117
heating and cooling Duncanville #2Get Some AC Heating LLC4.610
air conditioning service Duncanville #3Duncanville AC Repair Pros4.117
Top Competitors in Your Market
Duncanville AC Repair Pros (5 keywords)Norman Aire Services (5 keywords)Get Some AC Heating LLC (5 keywords)Aces AC and Heat, LLC (5 keywords)Coomes Air Conditioning & Heating (5 keywords)

Keyword Rankings

What customers are searching for — and whether they find you

KeywordMonthly SearchesCPCYour Position
HVAC contractor DuncanvilleNot ranking
AC installation Duncanville10Not ranking
furnace repair Duncanville10Not ranking
heating and cooling DuncanvilleNot ranking
air conditioning service Duncanville10Not ranking
Monthly Search Volume by Keyword
Ranking
Not ranking
30
Total monthly searches
30
Searches you're missing
0/5
Keywords ranking

Google Business Profile

How complete and optimized your GBP listing is

Review Count: You vs Competitors
How You Compare to Top Competitors
BusinessRatingReviewsPhotosClaimedBooking
Aces HVAC (You)4.915668
Metro Air Conditioning Heating & Services4.8336
Norman Aire Services4.933421
Coomes Air Conditioning & Heating4.918837
Aces AC and Heat, LLC4.915668
Norco Air - Air Conditioning & Heating Company4.977

Review Reputation

How your review presence compares to competitors

156
Total Reviews
4.9
Average Rating
10%
Response Rate
+8
Reviews (90 days)
Review Reputation: You vs Competitors
BusinessReviewsRatingResponse Rate
Aces HVAC (You)1564.910%
Norman Aire Services3344.990%
Get Some AC Heating LLC104.680%
1

Review response rate is 10% — Google rewards businesses that reply to reviews

2

Your response rate (10%) is well below competitor average (85%)

Citation Health

Your presence across 11 major directories

8/11
Directories Found
83%
Citation Score
0
NAP Issues
Directory Presence
Google Business Profilecritical
Yelphigh
Facebookhigh
BBBhigh
Angi (Angie's List)high
HomeAdvisormedium
Thumbtackmedium
Nextdoormedium
Yellow Pageslow
Bing Placeslow
MapQuestlow

Technical Health

Site speed, schema markup, and SEO fundamentals

59/100
Performance
91/100
Accessibility
77/100
Best Practices
85/100
SEO
LCP
6.7s
Largest Contentful Paint
CLS
0.089
Cumulative Layout Shift
FCP
2.6s
First Contentful Paint
TTI
15.8s
Time to Interactive
Schema Markup
LocalBusinessHomeAndConstructionBusinessHVACBusinessFAQPageServiceOrganization
1

LCP is 6.7s — should be under 2.5s for good Core Web Vitals

2

No schema markup (JSON-LD) detected on the page

3

Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

4

Missing meta description

5

Missing Open Graph tags (og:title, og:image)

Priority Issues

The most impactful things to fix right now

1

Review response rate is 10% — Google rewards businesses that reply to reviews

2

Your response rate (10%) is well below competitor average (85%)

3

LCP is 6.7s — should be under 2.5s for good Core Web Vitals

4

No schema markup (JSON-LD) detected on the page

5

Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

6

Missing meta description

7

Missing Open Graph tags (og:title, og:image)

What This Means for Aces HVAC

In plain English — what's broken, how to fix it, and what you'll gain

You're invisible for 30 monthly searches

The problem: People in Duncanville search Google 30 times every month for HVAC services. Your website doesn't appear in those results. Every one of those potential customers is finding your competitors instead.

The fix: Create dedicated pages on your website for each service you offer, optimized for what customers actually search. For example, a page specifically about “HVAC contractor Duncanville” with clear information about what you offer, pricing, and how to book.

The outcome: Even capturing 3% of that missed traffic and converting 10% to bookings means approximately 0 new customers per month — at an average HVAC job value of $500, that's $0/month in additional revenue.

Your website has technical issues affecting search rankings

The problem: Your website scores 59/100 on Google's mobile speed test. Your largest content takes 6.7 seconds to paint (should be under 2.5s). Time to Interactive is 15.8 seconds — users can't tap buttons or fill forms until the page finishes loading.

The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.

The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.

You're leaving reviews unanswered — and it's costing you rankings

The problem: Your review response rate is 10%. Your top competitor responds to 90% of their reviews. Google uses owner responses as a ranking signal — businesses that reply to reviews rank higher in the Map Pack.

The fix: Respond to every Google review within 24 hours. AI review management can draft personalized, professional responses automatically — for positive and negative reviews alike.

The outcome: Businesses that respond to 90%+ of reviews see a measurable lift in Map Pack rankings. Plus, responding to negative reviews recovers up to 30% of unhappy customers.

The bottom line

Aces HVAC has the fundamentals — 156 reviews, a 4.9-star rating, and an established presence in Duncanville. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.

Complete SEO Package

Want us to fix everything in this report?

We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.

$1,500setup+$299/mo
Implementation (one-time)
  • GBP optimization (categories, photos, hours, booking)
  • Schema markup (LocalBusiness + HVACBusiness)
  • On-page SEO fixes (titles, metas, headings, alt text)
  • Citation cleanup across 60+ directories
  • Core Web Vitals & speed improvements
  • Competitor gap analysis & keyword strategy
SEO Autopilot (monthly)
  • AI review replies — every review answered in seconds
  • Review campaigns — SMS/email requests after every job
  • Ongoing citation monitoring & sync
  • Monthly GBP posts (AI-generated, HVAC-specific)
  • Map Pack ranking tracking & performance reports
  • Negative review alerts & reputation monitoring

100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.

60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.

Implementation in 2–3 weeks Cancel autopilot anytime No long-term contracts

Questions? Want to discuss your specific situation?

Want ongoing marketing support? View our monthly plans

Generated by HVACRanker Marketing Audit · hvacranker.io · Confidential

Data sourced from Google PageSpeed Insights, DataForSEO, and OpenWebNinja.