Alpine Air & Electrical
Executive Summary
Alpine Air & Electrical has a solid foundation — 78 Google reviews, a 4.9-star rating, and an established presence in Dee Why. Your strongest areas are keyword rankings. Your main gaps are Map Pack visibility and Google Business Profile — this is where competitors are gaining ground.
Your score of 61 is in the middle of the pack. You have real strengths to build on, but competitors with tighter execution are pulling ahead.
What You're Doing Well
Strengths to build on — these are already working for your business
Strong 4.9-star rating on Google — above the 4.5 threshold that drives Map Pack visibility
90% review response rate — Google rewards businesses that engage with customers
Ranking organically for 5 keywords — your website has some search authority
Schema markup detected (WebSite, Organization, LocalBusiness) — helps Google understand your business
Google Business Profile is claimed and verified — you control your listing
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| air conditioning contractor Dee Why | #7 | Coastal Air Conditioning | 4.7 | 381 |
| air conditioning repair Dee Why | #4 | Revolution air | 5 | 25 |
| heating contractor Dee Why | Not found | Revolution air | 5 | 25 |
| HVAC contractor Dee Why | Not found | One Hour Plumbing / Hot Water / Drains / Repairs and Installations | 4.1 | 9 |
| air conditioning service Dee Why | #4 | Revolution air | 5 | 25 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| air conditioning contractor Dee Why | <10 | No paid competition | #5 |
| air conditioning repair Dee Why | <10 | No paid competition | #2 |
| heating contractor Dee Why | <10 | No paid competition | #16 |
| HVAC contractor Dee Why | <10 | No paid competition | #13 |
| air conditioning service Dee Why | <10 | No paid competition | #5 |
Google Business Profile
How complete and optimized your GBP listing is
Only 1 GBP categories set — competitors use 4-6
Business hours not set on GBP
No online booking URL set on GBP
Review count (78) is significantly below competitor average (313)
Photo count (9) is well below competitor average (65)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Alpine Air & Electrical (You) | 4.9 | 78 | 9 | ||
| Proven Air Conditioning & Electrical | 4.9 | 391 | — | ||
| Coastal Air Conditioning | 4.7 | 381 | — | ||
| CB Climate Control | 5 | 306 | 110 | ||
| Smartway Air Conditioning - Repair, Service & Installation | 5 | 282 | 219 | ||
| Plumbing Bros Chatswood | 5 | 208 | — |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Alpine Air & Electrical (You) | 78 | 4.9 | 90% |
| CB Climate Control | 306 | 5 | 80% |
| Smartway Air Conditioning - Repair, Service & Installation | 282 | 5 | 90% |
| Geminair Solutions | 52 | 4.7 | 80% |
Your review count (78) is significantly below competitor average (213)
Technical Health
Site speed, schema markup, and SEO fundamentals
Desktop view
Mobile view
Your page title doesn't mention “Dee Why” — this weakens local search relevance
Your mobile site speed (35/100) is slow enough to hurt both Google rankings and customer experience threshold
Your page takes 11.8 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service)
35% of your website images can’t be found by Google Image Search — customers searching for HVAC work photos in Dee Why won’t see yours
Priority Issues
The most impactful things to fix right now
Only 1 GBP categories set — competitors use 4-6
Business hours not set on GBP
No online booking URL set on GBP
Review count (78) is significantly below competitor average (313)
Photo count (9) is well below competitor average (65)
Your review count (78) is significantly below competitor average (213)
Your mobile site speed (35/100) is slow enough to hurt both Google rankings and customer experience threshold
Competitive Landscape
Key observations from your market
Revolution air dominates your local market, appearing in the Map Pack for 5 of the keywords we tracked. They are the business to beat.
Your review count (78) is less than half the competitor average (314). Review volume is a top-3 local ranking factor — closing this gap should be a priority.
Competitors average 66 GBP photos vs your 9. More photos (trucks, job sites, team) significantly increase listing engagement.
What This Means for Alpine Air & Electrical
In plain English — what needs attention, how to fix it, and what you'll gain
You show up in Google Maps, but 5 tracked keywords still sit below the top 3
The problem: You appear in the Map Pack for 3 of 5 keywords, but current positions #7, #4, not in pack, not in pack, #4 leave the biggest click gains above you in the top 3. Right now, Revolution air shows up across 5 search terms.
The fix: Optimize your Google Business Profile and service-page alignment — add booking, tighten categories, increase review response rate, and support these search terms with service pages that reinforce local relevance.
The outcome: The Maps 3-pack gets ~42% of clicks for local searches. Moving these rankings into the top 3 could unlock $3,000 — $5,000/month in additional monthly revenue.
Your website is too slow — customers leave before it loads
The problem: Mobile speed score is 35/100. LCP: 11.8s (should be under 2.5s). TTI: 15.5s. 53% of visitors abandon sites that take >3s to load.
The fix: Optimize images, remove unnecessary scripts, improve server response time.
The outcome: Improved speed typically yields a 15-25% increase in conversions.
GBP is severely incomplete or missing
The problem: Only 1 GBP categories set — competitors use 4-6. Without a complete GBP, you’re invisible in Maps.
The fix: Claim and verify your GBP. Add hours, categories, photos, contact info.
The outcome: Complete Google profiles get 7x more clicks than incomplete ones.
Missing 4 schema types that help Google understand your business
The problem: Missing: HomeAndConstructionBusiness, HVACBusiness, FAQPage, and Service.
The fix: Add JSON-LD structured data for the missing schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, and Service.
The outcome: Schema enables rich results — star ratings, service lists, FAQs in search results increase CTR by 20-30%.
The bottom line
Alpine Air & Electrical has the fundamentals — 78 reviews, a 4.9-star rating, and an established presence in Dee Why. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
Areas for Expert Review
Dimensions that benefit from manual analysis beyond automated data
Your site scores 57/100 on mobile performance. A manual review would identify specific form placement, call-to-action, and mobile UX issues that automated tools can’t catch.
You’re ranking but not in the top 3 for most keywords. A content audit would identify what top-ranking competitors have on their pages that yours is missing.
Revolution air appears in 5 of your tracked keywords. A full analysis would reveal their content strategy, review velocity, ad spend, and where you can overtake them.
You have no online booking system — visitors who find you have no guided way to convert. A service-specific lead funnel (repair, install, maintenance, emergency) qualifies prospects by urgency, routes them into the right pipeline, and captures leads 24/7.
These areas require human expertise and are covered in the walkthrough consultation below.
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