Delta T Heating & Cooling
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| HVAC contractor El Paso | #6 | Mechanical Technologies | 4.6 | 1,054 |
| AC installation El Paso | Not found | Mechanical Technologies | 4.6 | 1,054 |
| furnace repair El Paso | #6 | Mechanical Technologies | 4.6 | 1,054 |
| heating and cooling El Paso | #7 | El Paso Heating and Air Conditioning | 4.9 | 42 |
| air conditioning service El Paso | Not found | El Paso HVAC Services | 4.9 | 16 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| HVAC contractor El Paso | 70 | $1.23 | #10 |
| AC installation El Paso | 50 | $0.45 | #11 |
| furnace repair El Paso | 110 | $0.78 | #11 |
| heating and cooling El Paso | 260 | $33.70 | #6 |
| air conditioning service El Paso | 320 | $23.10 | #21 |
Google Business Profile
How complete and optimized your GBP listing is
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (156) is significantly below competitor average (290)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Delta T Heating & Cooling (You) | 4.5 | 156 | 25 | ||
| Mechanical Technologies | 4.6 | 1,054 | 46 | ||
| Diaz Services | 4.6 | 210 | 36 | ||
| Barrett Airworks Service Company | 4.7 | 99 | 10 | ||
| Fabian's Fast Affordable Plumbing | 4.7 | 48 | — | ||
| El Paso Heating and Air Conditioning | 4.9 | 42 | 13 |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
Mobile PageSpeed score is 43/100 — below 50 threshold
LCP is 12.9s — should be under 2.5s for good Core Web Vitals
Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, Service, Organization
No H1 tag found on the page
66% of images are missing alt text
Priority Issues
The most impactful things to fix right now
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (156) is significantly below competitor average (290)
Missing from critical directories: Angi (Angie's List)
Mobile PageSpeed score is 43/100 — below 50 threshold
LCP is 12.9s — should be under 2.5s for good Core Web Vitals
Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, Service, Organization
What This Means for Delta T Heating & Cooling
In plain English — what's broken, how to fix it, and what you'll gain
Your website is too slow — customers leave before it loads
The problem: Your website scores 43/100 on Google's mobile speed test. Your largest content takes 12.9 seconds to paint (should be under 2.5s). Time to Interactive is 12.9 seconds — users can't tap buttons or fill forms until the page finishes loading. 53% of visitors abandon a site that takes more than 3 seconds to load.
The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.
The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.
Your Google Business Profile has gaps your competitors don't
The problem: Only 1 GBP categories set — competitors use 4-6. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information.
The fix: Add at least 25+ high-quality photos (trucks, job sites, team, before/after), post updates weekly, respond to every review within 24 hours, and add all relevant business categories.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return.
You're missing from 1 key directories where customers search
The problem: We found your business on 6 of 11 directories checked. You're missing from: Angi (Angie's List). Inconsistent or missing directory listings confuse Google and hurt your local rankings.
The fix: Create or claim listings on all major directories with consistent NAP (Name, Address, Phone) data. Automated citation management keeps everything synced across 60+ directories.
The outcome: Consistent citations across directories is one of the top local SEO ranking factors. Businesses with clean, complete citations see higher Map Pack visibility within 30-60 days.
The bottom line
Delta T Heating & Cooling has the fundamentals — 156 reviews, a 4.5-star rating, and an established presence in El Paso. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Want us to fix everything in this report?
We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.
- GBP optimization (categories, photos, hours, booking)
- Schema markup (LocalBusiness + HVACBusiness)
- On-page SEO fixes (titles, metas, headings, alt text)
- Citation cleanup across 60+ directories
- Core Web Vitals & speed improvements
- Competitor gap analysis & keyword strategy
- AI review replies — every review answered in seconds
- Review campaigns — SMS/email requests after every job
- Ongoing citation monitoring & sync
- Monthly GBP posts (AI-generated, HVAC-specific)
- Map Pack ranking tracking & performance reports
- Negative review alerts & reputation monitoring
100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.
60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.
Questions? Want to discuss your specific situation?