Delta T Heating & Cooling
Executive Summary
Delta T Heating & Cooling has a solid foundation — 156 Google reviews, a 4.5-star rating, and an established presence in El Paso. Your strongest areas are keyword rankings. Your main gaps are review reputation and Map Pack visibility — this is where competitors are gaining ground.
Your score of 49 means you’re falling behind competitors who are investing in their online presence. The good news: the gaps are fixable.
Based on current Google Maps positions #6, not in pack, #6, #7, not in pack
What You're Doing Well
Strengths to build on — these are already working for your business
Strong 4.5-star rating on Google — above the 4.5 threshold that drives Map Pack visibility
156 Google reviews — solid social proof that builds customer trust
Ranking organically for 5 keywords — your website has some search authority
Schema markup detected (FAQPage, Unknown) — helps Google understand your business
Google Business Profile is claimed and verified — you control your listing
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| HVAC contractor El Paso | #6 | Mechanical Technologies | 4.6 | 1,054 |
| AC installation El Paso | Not found | Mechanical Technologies | 4.6 | 1,054 |
| furnace repair El Paso | #6 | Mechanical Technologies | 4.6 | 1,054 |
| heating and cooling El Paso | #7 | El Paso Heating and Air Conditioning | 4.9 | 42 |
| air conditioning service El Paso | Not found | El Paso HVAC Services | 4.9 | 16 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| HVAC contractor El Paso | 70 | $1.23 | #10 |
| AC installation El Paso | 50 | $0.45 | #11 |
| furnace repair El Paso | 110 | $0.78 | #11 |
| heating and cooling El Paso | 260 | $33.70 | #6 |
| air conditioning service El Paso | 320 | $23.10 | #21 |
Google Business Profile
How complete and optimized your GBP listing is
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (156) is significantly below competitor average (290)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Delta T Heating & Cooling (You) | 4.5 | 156 | 25 | ||
| Mechanical Technologies | 4.6 | 1,054 | 46 | ||
| Diaz Services | 4.6 | 210 | 36 | ||
| Barrett Airworks Service Company | 4.7 | 99 | 10 | ||
| Fabian's Fast Affordable Plumbing | 4.7 | 48 | — | ||
| El Paso Heating and Air Conditioning | 4.9 | 42 | 13 |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
Desktop view
Mobile view
25% of images lack alt text — Google can't index your photos
Your mobile site speed (43/100) is slow enough to hurt both Google rankings and customer experience threshold
Your page takes 12.9 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, Service, Organization)
No H1 tag found on the page
66% of your website images can’t be found by Google Image Search — customers searching for HVAC work photos in El Paso won’t see yours
Priority Issues
The most impactful things to fix right now
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (156) is significantly below competitor average (290)
Missing from critical directories: Angi (Angie's List)
Your mobile site speed (43/100) is slow enough to hurt both Google rankings and customer experience threshold
Your page takes 12.9 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, Service, Organization)
Competitive Landscape
Key observations from your market
Mechanical Technologies dominates your local market, appearing in the Map Pack for 5 of the keywords we tracked. They are the business to beat.
What This Means for Delta T Heating & Cooling
In plain English — what needs attention, how to fix it, and what you'll gain
Customers can’t find you on Google Maps
The problem: When someone in El Paso searches for HVAC services, your business doesn't appear in the Google Maps results. Right now, Mechanical Technologies shows up across 5 search terms.
The fix: Optimize your Google Business Profile and service-page alignment — add booking, tighten categories, increase review response rate, and support these search terms with service pages that reinforce local relevance.
The outcome: The Maps 3-pack gets ~42% of clicks for local searches. Moving these rankings into the top 3 could unlock $12,200 — $20,300/month in additional monthly revenue.
Your website is too slow — customers leave before it loads
The problem: Mobile speed score is 43/100. LCP: 12.9s (should be under 2.5s). TTI: 12.9s. 53% of visitors abandon sites that take >3s to load.
The fix: Optimize images, remove unnecessary scripts, improve server response time.
The outcome: Improved speed typically yields a 15-25% increase in conversions.
GBP has gaps your competitors don’t
The problem: Only 1 GBP categories set — competitors use 4-6. Competitors have more complete profiles.
The fix: Add 25+ photos, post weekly, respond to all reviews, add all relevant categories.
The outcome: Complete Google profiles get 7x more clicks than incomplete ones.
Missing from 1 key directories
The problem: Found on 6/11 directories. Missing: Angi (Angie's List).
The fix: Claim all major directories with consistent NAP data. Automated citation management keeps everything synced.
The outcome: Clean citations = higher Map Pack visibility within 30-60 days.
Missing 5 schema types that help Google understand your business
The problem: Missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, Service, and Organization.
The fix: Add JSON-LD structured data for the missing schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, Service, and Organization.
The outcome: Schema enables rich results — star ratings, service lists, FAQs in search results increase CTR by 20-30%.
The bottom line
Delta T Heating & Cooling has the fundamentals — 156 reviews, a 4.5-star rating, and an established presence in El Paso. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
Areas for Expert Review
Dimensions that benefit from manual analysis beyond automated data
Your site scores 43/100 on mobile performance. A manual review would identify specific form placement, call-to-action, and mobile UX issues that automated tools can’t catch.
You’re ranking but not in the top 3 for most keywords. A content audit would identify what top-ranking competitors have on their pages that yours is missing.
Mechanical Technologies appears in 5 of your tracked keywords. A full analysis would reveal their content strategy, review velocity, ad spend, and where you can overtake them.
You have no online booking system — visitors who find you have no guided way to convert. A service-specific lead funnel (repair, install, maintenance, emergency) qualifies prospects by urgency, routes them into the right pipeline, and captures leads 24/7.
These areas require human expertise and are covered in the walkthrough consultation below.
Want to replace the weak points in this report?
This doesn't just patch isolated issues. It replaces the current setup with a complete HVAC lead generation system designed to improve local visibility, convert more traffic into booked jobs, and automate what happens after the lead comes in.
We don't patch isolated issues. We replace the weak points with a connected system built to generate, route, convert, and manage leads.
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