HVACRankerMarketing Audit Report
Local SEO Audit

Greentech Engineering Heating & AC

greentechdfw.com·Carrollton, TX
47/100Grade: D
Map Pack Visibility0/100
Google Business Profile70/100
Review Reputation90/100
Citation Health74/100
Keyword Rankings20/100
Technical Health63/100
Revenue Opportunity
$510 — $12,500-$37,500/month
Missing keyword traffic
340 searches x 3% CTR x 10% conversion x $500 avg job value
Not in map pack for 5 keywords
Map pack gets ~42% of clicks for local searches. Ranking in the 3-pack for even 1 keyword could add 5-15 new service calls/month.

Map Pack Visibility

Where you appear when customers search Google Maps

Search TermYour Position#1 Ranking BusinessRatingReviews
HVAC contractor Carrollton Not foundAll Season Services, Inc.534
AC installation Carrollton Not foundAll Season Services, Inc.534
furnace repair Carrollton Not foundAll Season Services, Inc.534
heating and cooling Carrollton Not foundAll Season Services, Inc.534
air conditioning service Carrollton Not foundAll Season Services, Inc.534
Top Competitors in Your Market
All Season Services, Inc. (5 keywords)Air Texas AC & Heating Carrollton (5 keywords)Lifetime'z Heating & Air (5 keywords)Brothers HVAC, AC & Heating Repair (5 keywords)J and Sons Air Conditioning (5 keywords)

Keyword Rankings

What customers are searching for — and whether they find you

KeywordMonthly SearchesCPCYour Position
HVAC contractor Carrollton10Not ranking
AC installation Carrollton#17
furnace repair Carrollton170Not ranking
heating and cooling Carrollton50Not ranking
air conditioning service Carrollton110$79.55Not ranking
Monthly Search Volume by Keyword
Ranking
Not ranking
340
Total monthly searches
340
Searches you're missing
1/5
Keywords ranking

Google Business Profile

How complete and optimized your GBP listing is

1

Business hours not set on GBP

2

No online booking URL set on GBP

3

Review count (182) is significantly below competitor average (401)

Review Count: You vs Competitors
How You Compare to Top Competitors
BusinessRatingReviewsPhotosClaimedBooking
Greentech Engineering Heating & AC (You)4.9182541
One Hour Air Conditioning & Heating of Dallas4.91,105124
Brothers HVAC, AC & Heating Repair533265
Lifetime'z Heating & Air4.9323107
Air Texas AC & Heating Carrollton4.9213242
All Season Services, Inc.53411

Review Reputation

How your review presence compares to competitors

182
Total Reviews
4.9
Average Rating
100%
Response Rate
+20
Reviews (90 days)
Review Reputation: You vs Competitors
BusinessReviewsRatingResponse Rate
Greentech Engineering Heating & AC (You)1824.9100%
All Season Services, Inc.34520%
Air Texas AC & Heating Carrollton2134.990%
Lifetime'z Heating & Air3234.910%

Citation Health

Your presence across 11 major directories

7/11
Directories Found
74%
Citation Score
0
NAP Issues
Directory Presence
Google Business Profilecritical
Yelphigh
Facebookhigh
BBBhigh
Angi (Angie's List)high
HomeAdvisormedium
Thumbtackmedium
Nextdoormedium
Yellow Pageslow
Bing Placeslow
MapQuestlow
Missing from High-Priority Directories
Angi (Angie's List)

Technical Health

Site speed, schema markup, and SEO fundamentals

64/100
Performance
90/100
Accessibility
73/100
Best Practices
100/100
SEO
LCP
8.9s
Largest Contentful Paint
CLS
0.075
Cumulative Layout Shift
FCP
3.5s
First Contentful Paint
TTI
10.4s
Time to Interactive
Schema Markup
LocalBusinessHomeAndConstructionBusinessHVACBusinessFAQPageServiceOrganization
1

LCP is 8.9s — should be under 2.5s for good Core Web Vitals

2

Missing recommended schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

Priority Issues

The most impactful things to fix right now

1

Business hours not set on GBP

2

No online booking URL set on GBP

3

Review count (182) is significantly below competitor average (401)

4

Missing from critical directories: Angi (Angie's List)

5

LCP is 8.9s — should be under 2.5s for good Core Web Vitals

6

Missing recommended schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

What This Means for Greentech Engineering Heating & AC

In plain English — what's broken, how to fix it, and what you'll gain

Customers can't find you on Google Maps

The problem: When someone in Carrollton searches for HVAC services, your business doesn't appear in the Google Maps results. Right now, All Season Services, Inc. is showing up instead — across 5 different search terms.

The fix: Optimize your Google Business Profile — add more photos (trucks, job sites, team), post weekly updates, respond to all reviews, and ensure your categories match what customers are searching for.

The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one keyword could bring in 5-15 new service calls per month — without spending a dollar on ads.

You're invisible for 340 monthly searches

The problem: People in Carrollton search Google 340 times every month for HVAC services. Your website doesn't appear in those results. Every one of those potential customers is finding your competitors instead.

The fix: Create dedicated pages on your website for each service you offer, optimized for what customers actually search. For example, a page specifically about “HVAC contractor Carrollton” with clear information about what you offer, pricing, and how to book.

The outcome: Even capturing 3% of that missed traffic and converting 10% to bookings means approximately 1 new customers per month — at an average HVAC job value of $500, that's $500/month in additional revenue.

Your website has technical issues affecting search rankings

The problem: Your website scores 64/100 on Google's mobile speed test. Your largest content takes 8.9 seconds to paint (should be under 2.5s). Time to Interactive is 10.4 seconds — users can't tap buttons or fill forms until the page finishes loading.

The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.

The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.

Your Google Business Profile has gaps your competitors don't

The problem: Business hours not set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information.

The fix: Add at least 25+ high-quality photos (trucks, job sites, team, before/after), post updates weekly, respond to every review within 24 hours, and add all relevant business categories.

The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return.

You're missing from 1 key directories where customers search

The problem: We found your business on 7 of 11 directories checked. You're missing from: Angi (Angie's List). Inconsistent or missing directory listings confuse Google and hurt your local rankings.

The fix: Create or claim listings on all major directories with consistent NAP (Name, Address, Phone) data. Automated citation management keeps everything synced across 60+ directories.

The outcome: Consistent citations across directories is one of the top local SEO ranking factors. Businesses with clean, complete citations see higher Map Pack visibility within 30-60 days.

The bottom line

Greentech Engineering Heating & AC has the fundamentals — 182 reviews, a 4.9-star rating, and an established presence in Carrollton. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.

Complete SEO Package

Want us to fix everything in this report?

We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.

$1,500setup+$299/mo
Implementation (one-time)
  • GBP optimization (categories, photos, hours, booking)
  • Schema markup (LocalBusiness + HVACBusiness)
  • On-page SEO fixes (titles, metas, headings, alt text)
  • Citation cleanup across 60+ directories
  • Core Web Vitals & speed improvements
  • Competitor gap analysis & keyword strategy
SEO Autopilot (monthly)
  • AI review replies — every review answered in seconds
  • Review campaigns — SMS/email requests after every job
  • Ongoing citation monitoring & sync
  • Monthly GBP posts (AI-generated, HVAC-specific)
  • Map Pack ranking tracking & performance reports
  • Negative review alerts & reputation monitoring

100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.

60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.

Implementation in 2–3 weeks Cancel autopilot anytime No long-term contracts

Questions? Want to discuss your specific situation?

Want ongoing marketing support? View our monthly plans

Generated by HVACRanker Marketing Audit · hvacranker.io · Confidential

Data sourced from Google PageSpeed Insights, DataForSEO, and OpenWebNinja.