HVACRankerMarketing Audit Report
Local SEO Audit

H-Town AC Repair

htownacrepair.com·Houston, TX
28/100Grade: F
Map Pack Visibility0/100
Google Business Profile65/100
Review Reputation0/100
Citation Health84/100
Keyword Rankings0/100
Technical Health47/100
Revenue Opportunity
$3,060 — $12,500-$37,500/month
Missing keyword traffic
2040 searches x 3% CTR x 10% conversion x $500 avg job value
Not in map pack for 5 keywords
Map pack gets ~42% of clicks for local searches. Ranking in the 3-pack for even 1 keyword could add 5-15 new service calls/month.

Map Pack Visibility

Where you appear when customers search Google Maps

Search TermYour Position#1 Ranking BusinessRatingReviews
HVAC contractor Houston Not foundAir Tech of Houston AC & Plumbing4.95,788
AC installation Houston Not foundTop Notch AC Repair Houston528
furnace repair Houston Not foundAAD Heating & Air Conditioning539
heating and cooling Houston Not foundAAD Heating & Air Conditioning539
air conditioning service Houston Not foundAAD Heating & Air Conditioning539
Top Competitors in Your Market
AAD Heating & Air Conditioning (5 keywords)Ethan Clark Air Conditioning (5 keywords)Master AC and Heat, LLC- The Heights (5 keywords)Vibrant Mechanical (5 keywords)Ace Comfort Air Conditioning & Heating (4 keywords)

Keyword Rankings

What customers are searching for — and whether they find you

KeywordMonthly SearchesCPCYour Position
HVAC contractor Houston260$22.45Not ranking
AC installation Houston590$17.08Not ranking
furnace repair Houston320$12.69Not ranking
heating and cooling Houston390$37.00Not ranking
air conditioning service Houston480$36.44Not ranking
Monthly Search Volume by Keyword
Ranking
Not ranking
2,040
Total monthly searches
2,040
Searches you're missing
0/5
Keywords ranking

Google Business Profile

How complete and optimized your GBP listing is

1

Business hours not set on GBP

2

No online booking URL set on GBP

3

Review count (262) is significantly below competitor average (1394)

4

Photo count (20) is well below competitor average (181)

Review Count: You vs Competitors
How You Compare to Top Competitors
BusinessRatingReviewsPhotosClaimedBooking
H-Town AC Repair (You)4.826220
Air Tech of Houston AC & Plumbing4.95,788266
Bellaire Air Conditioning4.947789
Richmonds Air4.835756
Ace Comfort Air Conditioning & Heating5176480
Ethan Clark Air Conditioning517318

Citation Health

Your presence across 11 major directories

9/11
Directories Found
84%
Citation Score
0
NAP Issues
Directory Presence
Google Business Profilecritical
Yelphigh
Facebookhigh
BBBhigh
Angi (Angie's List)high
HomeAdvisormedium
Thumbtackmedium
Nextdoormedium
Yellow Pageslow
Bing Placeslow
MapQuestlow
Missing from High-Priority Directories
Angi (Angie's List)

Technical Health

Site speed, schema markup, and SEO fundamentals

69/100
Performance
71/100
Accessibility
96/100
Best Practices
85/100
SEO
LCP
3.3s
Largest Contentful Paint
CLS
0.190
Cumulative Layout Shift
FCP
1.5s
First Contentful Paint
TTI
13.5s
Time to Interactive
Schema Markup
LocalBusinessHomeAndConstructionBusinessHVACBusinessFAQPageServiceOrganization
1

No schema markup (JSON-LD) detected on the page

2

Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

3

34% of images are missing alt text

Priority Issues

The most impactful things to fix right now

1

Business hours not set on GBP

2

No online booking URL set on GBP

3

Review count (262) is significantly below competitor average (1394)

4

Photo count (20) is well below competitor average (181)

5

Missing from critical directories: Angi (Angie's List)

6

No schema markup (JSON-LD) detected on the page

7

Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

What This Means for H-Town AC Repair

In plain English — what's broken, how to fix it, and what you'll gain

Customers can't find you on Google Maps

The problem: When someone in Houston searches for HVAC services, your business doesn't appear in the Google Maps results. Right now, AAD Heating & Air Conditioning is showing up instead — across 5 different search terms.

The fix: Optimize your Google Business Profile — add more photos (trucks, job sites, team), post weekly updates, respond to all reviews, and ensure your categories match what customers are searching for.

The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one keyword could bring in 5-15 new service calls per month — without spending a dollar on ads.

You're invisible for 2,040 monthly searches

The problem: People in Houston search Google 2,040 times every month for HVAC services. Your website doesn't appear in those results. Every one of those potential customers is finding your competitors instead.

The fix: Create dedicated pages on your website for each service you offer, optimized for what customers actually search. For example, a page specifically about “HVAC contractor Houston” with clear information about what you offer, pricing, and how to book.

The outcome: Even capturing 3% of that missed traffic and converting 10% to bookings means approximately 6 new customers per month — at an average HVAC job value of $500, that's $3,000/month in additional revenue.

Your website has technical issues affecting search rankings

The problem: Your website scores 69/100 on Google's mobile speed test. Your largest content takes 3.3 seconds to paint (should be under 2.5s). Time to Interactive is 13.5 seconds — users can't tap buttons or fill forms until the page finishes loading.

The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.

The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.

Your Google Business Profile has gaps your competitors don't

The problem: Business hours not set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information.

The fix: Add at least 25+ high-quality photos (trucks, job sites, team, before/after), post updates weekly, respond to every review within 24 hours, and add all relevant business categories.

The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return.

The bottom line

H-Town AC Repair has the fundamentals — 262 reviews, a 4.8-star rating, and an established presence in Houston. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.

Complete SEO Package

Want us to fix everything in this report?

We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.

$1,500setup+$299/mo
Implementation (one-time)
  • GBP optimization (categories, photos, hours, booking)
  • Schema markup (LocalBusiness + HVACBusiness)
  • On-page SEO fixes (titles, metas, headings, alt text)
  • Citation cleanup across 60+ directories
  • Core Web Vitals & speed improvements
  • Competitor gap analysis & keyword strategy
SEO Autopilot (monthly)
  • AI review replies — every review answered in seconds
  • Review campaigns — SMS/email requests after every job
  • Ongoing citation monitoring & sync
  • Monthly GBP posts (AI-generated, HVAC-specific)
  • Map Pack ranking tracking & performance reports
  • Negative review alerts & reputation monitoring

100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.

60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.

Implementation in 2–3 weeks Cancel autopilot anytime No long-term contracts

Questions? Want to discuss your specific situation?

Want ongoing marketing support? View our monthly plans

Generated by HVACRanker Marketing Audit · hvacranker.io · Confidential

Data sourced from Google PageSpeed Insights, DataForSEO, and OpenWebNinja.