Hearthstone Heat and Air
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| HVAC contractor Plano | #4 | Total Air & Plumbing | 4.9 | 1,729 |
| AC installation Plano | #7 | All City Air | 5 | 120 |
| furnace repair Plano | #6 | All City Air | 5 | 120 |
| heating and cooling Plano | #8 | All City Air | 5 | 120 |
| air conditioning service Plano | #8 | All City Air | 5 | 120 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| HVAC contractor Plano | 260 | $4.26 | Not ranking |
| AC installation Plano | 210 | $113.10 | Not ranking |
| furnace repair Plano | 170 | — | Not ranking |
| heating and cooling Plano | 50 | — | Not ranking |
| air conditioning service Plano | 320 | — | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (106) is significantly below competitor average (930)
Photo count (27) is well below competitor average (136)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Hearthstone Heat and Air (You) | 5 | 106 | 27 | ||
| Total Air & Plumbing | 4.9 | 1,729 | 91 | ||
| Samm's Heating and Air Conditioning | 4.9 | 1,539 | 354 | ||
| ClassicABC Heating & Air | 4.8 | 596 | 102 | ||
| 1st Class Heat & Air | 4.7 | 456 | 49 | ||
| Sherrell Air Conditioning & Heating | 4.8 | 334 | 87 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Hearthstone Heat and Air (You) | 106 | 5 | 80% |
| Total Air & Plumbing | 1,729 | 4.9 | 100% |
| All City Air | 120 | 5 | 60% |
| Samm's Heating and Air Conditioning | 1,539 | 4.9 | 70% |
Review response rate is 80% — aim for 90%+ to maximize ranking signals
Your review count (106) is significantly below competitor average (1129)
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
LCP is 5.6s — should be under 2.5s for good Core Web Vitals
Missing recommended schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service
No H1 tag found on the page
75% of images are missing alt text
Priority Issues
The most impactful things to fix right now
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (106) is significantly below competitor average (930)
Photo count (27) is well below competitor average (136)
Review response rate is 80% — aim for 90%+ to maximize ranking signals
Your review count (106) is significantly below competitor average (1129)
Missing from critical directories: Facebook, BBB, Angi (Angie's List)
What This Means for Hearthstone Heat and Air
In plain English — what's broken, how to fix it, and what you'll gain
You're invisible for 1,010 monthly searches
The problem: People in Plano search Google 1,010 times every month for HVAC services. Your website doesn't appear in those results. Every one of those potential customers is finding your competitors instead.
The fix: Create dedicated pages on your website for each service you offer, optimized for what customers actually search. For example, a page specifically about “HVAC contractor Plano” with clear information about what you offer, pricing, and how to book.
The outcome: Even capturing 3% of that missed traffic and converting 10% to bookings means approximately 3 new customers per month — at an average HVAC job value of $500, that's $1,500/month in additional revenue.
Your website has technical issues affecting search rankings
The problem: Your website scores 55/100 on Google's mobile speed test. Your largest content takes 5.6 seconds to paint (should be under 2.5s). Time to Interactive is 15.3 seconds — users can't tap buttons or fill forms until the page finishes loading.
The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.
The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.
Your Google Business Profile has gaps your competitors don't
The problem: Only 1 GBP categories set — competitors use 4-6. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information.
The fix: Add at least 25+ high-quality photos (trucks, job sites, team, before/after), post updates weekly, respond to every review within 24 hours, and add all relevant business categories.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return.
You're missing from 3 key directories where customers search
The problem: We found your business on 4 of 11 directories checked. You're missing from: Facebook, BBB, Angi (Angie's List). Inconsistent or missing directory listings confuse Google and hurt your local rankings.
The fix: Create or claim listings on all major directories with consistent NAP (Name, Address, Phone) data. Automated citation management keeps everything synced across 60+ directories.
The outcome: Consistent citations across directories is one of the top local SEO ranking factors. Businesses with clean, complete citations see higher Map Pack visibility within 30-60 days.
The bottom line
Hearthstone Heat and Air has the fundamentals — 106 reviews, a 5-star rating, and an established presence in Plano. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Want us to fix everything in this report?
We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.
- GBP optimization (categories, photos, hours, booking)
- Schema markup (LocalBusiness + HVACBusiness)
- On-page SEO fixes (titles, metas, headings, alt text)
- Citation cleanup across 60+ directories
- Core Web Vitals & speed improvements
- Competitor gap analysis & keyword strategy
- AI review replies — every review answered in seconds
- Review campaigns — SMS/email requests after every job
- Ongoing citation monitoring & sync
- Monthly GBP posts (AI-generated, HVAC-specific)
- Map Pack ranking tracking & performance reports
- Negative review alerts & reputation monitoring
100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.
60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.
Questions? Want to discuss your specific situation?