HVACRankerMarketing Audit Report
Local SEO Audit

Meyer Heating & A/C

meyerac.com·New Braunfels, TX
62/100Grade: C
Map Pack Visibility0/100
Google Business Profile70/100
Review Reputation82/100
Citation Health83/100
Keyword Rankings100/100
Technical Health82/100
Revenue Opportunity
$12,500-$37,500/month
Not in map pack for 5 keywords
Map pack gets ~42% of clicks for local searches. Ranking in the 3-pack for even 1 keyword could add 5-15 new service calls/month.

Map Pack Visibility

Where you appear when customers search Google Maps

Search TermYour Position#1 Ranking BusinessRatingReviews
HVAC contractor New Braunfels Not foundThayer Air Conditioning4.9737
AC installation New Braunfels Not foundThayer Air Conditioning4.9737
furnace repair New Braunfels Not foundThayer Air Conditioning4.9737
heating and cooling New Braunfels Not foundNew Braunfels Heating and Cooling581
air conditioning service New Braunfels Not foundThayer Air Conditioning4.9737
Top Competitors in Your Market
Thayer Air Conditioning (5 keywords)New Braunfels Heating and Cooling (5 keywords)Ductman Air Conditioning & Heating (5 keywords)Comfy Air AC and Furnace Repair (5 keywords)Climate Express Home Services LLC (5 keywords)

Keyword Rankings

What customers are searching for — and whether they find you

KeywordMonthly SearchesCPCYour Position
HVAC contractor New Braunfels10#8
AC installation New Braunfels#5
furnace repair New Braunfels70#6
heating and cooling New Braunfels10#5
air conditioning service New Braunfels70$6.22#7
Monthly Search Volume by Keyword
Ranking
Not ranking
160
Total monthly searches
0
Searches you're missing
5/5
Keywords ranking

Google Business Profile

How complete and optimized your GBP listing is

1

Only 4 photos on GBP (top competitors have 50-100+)

2

Business hours not set on GBP

3

Photo count (4) is well below competitor average (68)

Review Count: You vs Competitors
How You Compare to Top Competitors
BusinessRatingReviewsPhotosClaimedBooking
Meyer Heating & A/C (You)4.93544
Thayer Air Conditioning4.973780
Climate Express Home Services LLC4.946067
Komfort Kings Heating and Air Conditioning526538
Comfy Air AC and Furnace Repair4.9208102
Relentless Cooling & Heating LLC514053

Review Reputation

How your review presence compares to competitors

354
Total Reviews
4.9
Average Rating
80%
Response Rate
+11
Reviews (90 days)
Review Reputation: You vs Competitors
BusinessReviewsRatingResponse Rate
Meyer Heating & A/C (You)3544.980%
Thayer Air Conditioning7374.990%
New Braunfels Heating and Cooling815100%
Ductman Air Conditioning & Heating395100%
1

Review response rate is 80% — aim for 90%+ to maximize ranking signals

Citation Health

Your presence across 11 major directories

8/11
Directories Found
83%
Citation Score
0
NAP Issues
Directory Presence
Google Business Profilecritical
Yelphigh
Facebookhigh
BBBhigh
Angi (Angie's List)high
HomeAdvisormedium
Thumbtackmedium
Nextdoormedium
Yellow Pageslow
Bing Placeslow
MapQuestlow

Technical Health

Site speed, schema markup, and SEO fundamentals

95/100
Performance
82/100
Accessibility
100/100
Best Practices
100/100
SEO
LCP
1.7s
Largest Contentful Paint
CLS
0.011
Cumulative Layout Shift
FCP
1.0s
First Contentful Paint
TTI
14.2s
Time to Interactive
Schema Markup
LocalBusinessHomeAndConstructionBusinessHVACBusinessFAQPageServiceOrganization
1

Missing recommended schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

2

44% of images are missing alt text

Priority Issues

The most impactful things to fix right now

1

Only 4 photos on GBP (top competitors have 50-100+)

2

Business hours not set on GBP

3

Photo count (4) is well below competitor average (68)

4

Review response rate is 80% — aim for 90%+ to maximize ranking signals

5

Missing recommended schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

6

44% of images are missing alt text

What This Means for Meyer Heating & A/C

In plain English — what's broken, how to fix it, and what you'll gain

Customers can't find you on Google Maps

The problem: When someone in New Braunfels searches for HVAC services, your business doesn't appear in the Google Maps results. Right now, Thayer Air Conditioning is showing up instead — across 5 different search terms.

The fix: Optimize your Google Business Profile — add more photos (trucks, job sites, team), post weekly updates, respond to all reviews, and ensure your categories match what customers are searching for.

The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one keyword could bring in 5-15 new service calls per month — without spending a dollar on ads.

Your website has technical issues affecting search rankings

The problem: Your website scores 95/100 on Google's mobile speed test. Time to Interactive is 14.2 seconds — users can't tap buttons or fill forms until the page finishes loading.

The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.

The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.

Your Google Business Profile has gaps your competitors don't

The problem: Only 4 photos on GBP (top competitors have 50-100+). Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information.

The fix: Add at least 25+ high-quality photos (trucks, job sites, team, before/after), post updates weekly, respond to every review within 24 hours, and add all relevant business categories.

The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return.

The bottom line

Meyer Heating & A/C has the fundamentals — 354 reviews, a 4.9-star rating, and an established presence in New Braunfels. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.

Complete SEO Package

Want us to fix everything in this report?

We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.

$1,500setup+$299/mo
Implementation (one-time)
  • GBP optimization (categories, photos, hours, booking)
  • Schema markup (LocalBusiness + HVACBusiness)
  • On-page SEO fixes (titles, metas, headings, alt text)
  • Citation cleanup across 60+ directories
  • Core Web Vitals & speed improvements
  • Competitor gap analysis & keyword strategy
SEO Autopilot (monthly)
  • AI review replies — every review answered in seconds
  • Review campaigns — SMS/email requests after every job
  • Ongoing citation monitoring & sync
  • Monthly GBP posts (AI-generated, HVAC-specific)
  • Map Pack ranking tracking & performance reports
  • Negative review alerts & reputation monitoring

100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.

60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.

Implementation in 2–3 weeks Cancel autopilot anytime No long-term contracts

Questions? Want to discuss your specific situation?

Want ongoing marketing support? View our monthly plans

Generated by HVACRanker Marketing Audit · hvacranker.io · Confidential

Data sourced from Google PageSpeed Insights, DataForSEO, and OpenWebNinja.