Meyer Heating & A/C
Executive Summary
Meyer Heating & A/C has a solid foundation — 354 Google reviews, a 4.9-star rating, and an established presence in New Braunfels. Your strongest areas are review reputation, keyword rankings, technical health. Your main gap is Map Pack visibility — this is where competitors are gaining ground.
Your score of 62 is in the middle of the pack. You have real strengths to build on, but competitors with tighter execution are pulling ahead.
Based on current Google Maps positions not in pack, not in pack, not in pack, not in pack, not in pack
What You're Doing Well
Strengths to build on — these are already working for your business
Strong 4.9-star rating on Google — above the 4.5 threshold that drives Map Pack visibility
354 Google reviews — solid social proof that builds customer trust
80% review response rate — Google rewards businesses that engage with customers
Ranking organically for 5 keywords — your website has some search authority
Mobile performance score of 95/100 — your site loads well for mobile visitors
LCP of 1.7s — passes Google's Core Web Vitals threshold
Found on 8 of 11 directories — decent citation coverage
Google Business Profile is claimed and verified — you control your listing
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| HVAC contractor New Braunfels | Not found | Thayer Air Conditioning | 4.9 | 737 |
| AC installation New Braunfels | Not found | Thayer Air Conditioning | 4.9 | 737 |
| furnace repair New Braunfels | Not found | Thayer Air Conditioning | 4.9 | 737 |
| heating and cooling New Braunfels | Not found | New Braunfels Heating and Cooling | 5 | 81 |
| air conditioning service New Braunfels | Not found | Thayer Air Conditioning | 4.9 | 737 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| HVAC contractor New Braunfels | 10 | No paid competition | #8 |
| AC installation New Braunfels | <10 | No paid competition | #5 |
| furnace repair New Braunfels | 70 | No paid competition | #6 |
| heating and cooling New Braunfels | 10 | No paid competition | #5 |
| air conditioning service New Braunfels | 70 | $6.22 | #7 |
Google Business Profile
How complete and optimized your GBP listing is
Only 4 photos on GBP (top competitors have 50-100+)
Business hours not set on GBP
Photo count (4) is well below competitor average (68)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Meyer Heating & A/C (You) | 4.9 | 354 | 4 | ||
| Thayer Air Conditioning | 4.9 | 737 | 80 | ||
| Climate Express Home Services LLC | 4.9 | 460 | 67 | ||
| Komfort Kings Heating and Air Conditioning | 5 | 265 | 38 | ||
| Comfy Air AC and Furnace Repair | 4.9 | 208 | 102 | ||
| Relentless Cooling & Heating LLC | 5 | 140 | 53 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Meyer Heating & A/C (You) | 354 | 4.9 | 80% |
| Thayer Air Conditioning | 737 | 4.9 | 90% |
| New Braunfels Heating and Cooling | 81 | 5 | 100% |
| Ductman Air Conditioning & Heating | 39 | 5 | 100% |
Review response rate is 80% — aim for 90%+ to maximize ranking signals
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
Desktop view
Mobile view
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
44% of your website images can’t be found by Google Image Search — customers searching for HVAC work photos in New Braunfels won’t see yours
Priority Issues
The most impactful things to fix right now
Only 4 photos on GBP (top competitors have 50-100+)
Business hours not set on GBP
Photo count (4) is well below competitor average (68)
Review response rate is 80% — aim for 90%+ to maximize ranking signals
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
44% of your website images can’t be found by Google Image Search — customers searching for HVAC work photos in New Braunfels won’t see yours
Competitive Landscape
Key observations from your market
Thayer Air Conditioning dominates your local market, appearing in the Map Pack for 5 of the keywords we tracked. They are the business to beat.
Competitors average 68 GBP photos vs your 4. More photos (trucks, job sites, team) significantly increase listing engagement.
What This Means for Meyer Heating & A/C
In plain English — what needs attention, how to fix it, and what you'll gain
Customers can’t find you on Google Maps
The problem: When someone in New Braunfels searches for HVAC services, your business doesn't appear in the Google Maps results. Right now, Thayer Air Conditioning shows up across 5 search terms.
The fix: Optimize your Google Business Profile and service-page alignment — add booking, tighten categories, increase review response rate, and support these search terms with service pages that reinforce local relevance.
The outcome: The Maps 3-pack gets ~42% of clicks for local searches. Moving these rankings into the top 3 could unlock $2,400 — $4,000/month in additional monthly revenue.
Site speed is leaving performance on the table
The problem: Mobile speed score is 95/100. TTI: 14.2s.
The fix: Optimize images, remove unnecessary scripts, improve server response time.
The outcome: Improved speed typically yields a 15-25% increase in conversions.
GBP has gaps your competitors don’t
The problem: Only 4 photos on GBP (top competitors have 50-100+). Competitors have more complete profiles.
The fix: Add 25+ photos, post weekly, respond to all reviews, add all relevant categories.
The outcome: Complete Google profiles get 7x more clicks than incomplete ones.
80% review response rate has room to improve
The problem: Response rate is 80%. Top competitor responds to 90%. Google uses responses as a ranking signal.
The fix: Respond to every review within 24 hours. AI review management automates this.
The outcome: 90%+ response rate lifts Map Pack rankings. Responding to negative reviews recovers ~30% of unhappy customers.
Directory presence needs attention
The problem: Found on 8/11 directories.
The fix: Claim all major directories with consistent NAP data. Automated citation management keeps everything synced.
The outcome: Clean citations = higher Map Pack visibility within 30-60 days.
Missing 5 schema types that help Google understand your business
The problem: Missing: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, and Organization.
The fix: Add JSON-LD structured data for the missing schema types: HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, and Organization.
The outcome: Schema enables rich results — star ratings, service lists, FAQs in search results increase CTR by 20-30%.
The bottom line
Meyer Heating & A/C has the fundamentals — 354 reviews, a 4.9-star rating, and an established presence in New Braunfels. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
Areas for Expert Review
Dimensions that benefit from manual analysis beyond automated data
Your site performs well technically. A manual review would focus on booking flow friction, call-to-action placement, and converting your existing traffic more effectively.
You’re ranking but not in the top 3 for most keywords. A content audit would identify what top-ranking competitors have on their pages that yours is missing.
Thayer Air Conditioning appears in 5 of your tracked keywords. A full analysis would reveal their content strategy, review velocity, ad spend, and where you can overtake them.
A multi-step lead generation quiz replaces generic contact forms with a guided booking experience — prospects select their service (repair, install, maintenance, emergency), indicate urgency, and enter a pre-qualified pipeline. This alone can increase lead conversion by 2-3x.
These areas require human expertise and are covered in the walkthrough consultation below.
Want to replace the weak points in this report?
This doesn't just patch isolated issues. It replaces the current setup with a complete HVAC lead generation system designed to improve local visibility, convert more traffic into booked jobs, and automate what happens after the lead comes in.
We don't patch isolated issues. We replace the weak points with a connected system built to generate, route, convert, and manage leads.
Book a walkthrough
Free 15-minute review of your audit and how we'd replace the weak points.
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