HVACRankerMarketing Audit Report
Local SEO Audit

Stalwart Air Conditioning & Heating

66/100Grade: C
Map Pack Visibility60/100
Google Business Profile80/100
Review Reputation58/100
Citation Health68/100
Keyword Rankings80/100
Technical Health55/100
Revenue Opportunity
$5,000-$15,000/month
Not in map pack for 2 keywords
Map pack gets ~42% of clicks for local searches. Ranking in the 3-pack for even 1 keyword could add 5-15 new service calls/month.

Map Pack Visibility

Where you appear when customers search Google Maps

Search TermYour Position#1 Ranking BusinessRatingReviews
HVAC contractor Pearland #10Master Air Inc.4.9666
AC installation Pearland Not foundComfort Air & Heat LLC4.941
furnace repair Pearland #10Master Air Inc.4.9666
heating and cooling Pearland Not foundComfort Air & Heat LLC4.941
air conditioning service Pearland #11Affordable Air & Heat4.8361
Top Competitors in Your Market
Master Air Inc. (5 keywords)Air Specialist Air Conditioning & Plumbing (5 keywords)HVAC Expert Solutions A/C & Heating (5 keywords)Comfort Air & Heat LLC (5 keywords)SouthTex A/C & Heat (5 keywords)

Keyword Rankings

What customers are searching for — and whether they find you

KeywordMonthly SearchesCPCYour Position
HVAC contractor Pearland10#26
AC installation Pearland110#12
furnace repair Pearland110#8
heating and cooling PearlandNot ranking
air conditioning service Pearland40$31.45#17
Monthly Search Volume by Keyword
Ranking
Not ranking
270
Total monthly searches
0
Searches you're missing
4/5
Keywords ranking

Google Business Profile

How complete and optimized your GBP listing is

1

No online booking URL set on GBP

2

Review count (157) is significantly below competitor average (1383)

Review Count: You vs Competitors
How You Compare to Top Competitors
BusinessRatingReviewsPhotosClaimedBooking
Stalwart Air Conditioning & Heating (You)515730
Air Specialist Air Conditioning & Plumbing4.83,72587
Clear the Air Cooling & Heating4.91,826139
Master Air Inc.4.966629
Affordable Air & Heat4.8361
SouthTex A/C & Heat534115

Review Reputation

How your review presence compares to competitors

157
Total Reviews
5
Average Rating
45%
Response Rate
+6
Reviews (90 days)
Review Reputation: You vs Competitors
BusinessReviewsRatingResponse Rate
Stalwart Air Conditioning & Heating (You)157545%
Master Air Inc.6664.970%
Air Specialist Air Conditioning & Plumbing3,7254.890%
HVAC Expert Solutions A/C & Heating29510%
1

Review response rate is 45% — aim for 90%+ to maximize ranking signals

2

Your review count (157) is significantly below competitor average (1473)

Citation Health

Your presence across 11 major directories

6/11
Directories Found
68%
Citation Score
0
NAP Issues
Directory Presence
Google Business Profilecritical
Yelphigh
Facebookhigh
BBBhigh
Angi (Angie's List)high
HomeAdvisormedium
Thumbtackmedium
Nextdoormedium
Yellow Pageslow
Bing Placeslow
MapQuestlow
Missing from High-Priority Directories
Angi (Angie's List)

Technical Health

Site speed, schema markup, and SEO fundamentals

81/100
Performance
87/100
Accessibility
100/100
Best Practices
92/100
SEO
LCP
3.9s
Largest Contentful Paint
CLS
0.053
Cumulative Layout Shift
FCP
3.0s
First Contentful Paint
TTI
3.9s
Time to Interactive
Schema Markup
LocalBusinessHomeAndConstructionBusinessHVACBusinessFAQPageServiceOrganization
1

No schema markup (JSON-LD) detected on the page

2

Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

3

71% of images are missing alt text

Priority Issues

The most impactful things to fix right now

1

No online booking URL set on GBP

2

Review count (157) is significantly below competitor average (1383)

3

Review response rate is 45% — aim for 90%+ to maximize ranking signals

4

Your review count (157) is significantly below competitor average (1473)

5

Missing from critical directories: Angi (Angie's List)

6

No schema markup (JSON-LD) detected on the page

7

Missing recommended schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization

What This Means for Stalwart Air Conditioning & Heating

In plain English — what's broken, how to fix it, and what you'll gain

You're invisible for 0 monthly searches

The problem: People in Pearland search Google 270 times every month for HVAC services. Your website doesn't appear in those results. Every one of those potential customers is finding your competitors instead.

The fix: Create dedicated pages on your website for each service you offer, optimized for what customers actually search. For example, a page specifically about “HVAC contractor Pearland” with clear information about what you offer, pricing, and how to book.

The outcome: Even capturing 3% of that missed traffic and converting 10% to bookings means approximately 0 new customers per month — at an average HVAC job value of $500, that's $0/month in additional revenue.

Your website has technical issues affecting search rankings

The problem: Your website scores 81/100 on Google's mobile speed test. Your largest content takes 3.9 seconds to paint (should be under 2.5s).

The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.

The outcome: A faster website means better Google rankings, fewer visitors leaving, and more customers completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.

Your Google Business Profile has gaps your competitors don't

The problem: No online booking URL set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information.

The fix: Add at least 25+ high-quality photos (trucks, job sites, team, before/after), post updates weekly, respond to every review within 24 hours, and add all relevant business categories.

The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return.

You're leaving reviews unanswered — and it's costing you rankings

The problem: Your review response rate is 45%. Your top competitor responds to 70% of their reviews. Google uses owner responses as a ranking signal — businesses that reply to reviews rank higher in the Map Pack.

The fix: Respond to every Google review within 24 hours. AI review management can draft personalized, professional responses automatically — for positive and negative reviews alike.

The outcome: Businesses that respond to 90%+ of reviews see a measurable lift in Map Pack rankings. Plus, responding to negative reviews recovers up to 30% of unhappy customers.

You're missing from 1 key directories where customers search

The problem: We found your business on 6 of 11 directories checked. You're missing from: Angi (Angie's List). Inconsistent or missing directory listings confuse Google and hurt your local rankings.

The fix: Create or claim listings on all major directories with consistent NAP (Name, Address, Phone) data. Automated citation management keeps everything synced across 60+ directories.

The outcome: Consistent citations across directories is one of the top local SEO ranking factors. Businesses with clean, complete citations see higher Map Pack visibility within 30-60 days.

The bottom line

Stalwart Air Conditioning & Heating has the fundamentals — 157 reviews, a 5-star rating, and an established presence in Pearland. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.

Complete SEO Package

Want us to fix everything in this report?

We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and citation cleanup. Flat fee, no surprises.

$1,500setup+$299/mo
Implementation (one-time)
  • GBP optimization (categories, photos, hours, booking)
  • Schema markup (LocalBusiness + HVACBusiness)
  • On-page SEO fixes (titles, metas, headings, alt text)
  • Citation cleanup across 60+ directories
  • Core Web Vitals & speed improvements
  • Competitor gap analysis & keyword strategy
SEO Autopilot (monthly)
  • AI review replies — every review answered in seconds
  • Review campaigns — SMS/email requests after every job
  • Ongoing citation monitoring & sync
  • Monthly GBP posts (AI-generated, HVAC-specific)
  • Map Pack ranking tracking & performance reports
  • Negative review alerts & reputation monitoring

100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay.

60-Day Money-Back Guarantee — If your Autopilot doesn't improve your visibility in 60 days, full refund.

Implementation in 2–3 weeks Cancel autopilot anytime No long-term contracts

Questions? Want to discuss your specific situation?

Want ongoing marketing support? View our monthly plans

Generated by HVACRanker Marketing Audit · hvacranker.io · Confidential

Data sourced from Google PageSpeed Insights, DataForSEO, and OpenWebNinja.