Thermochill Heating Cooling & Plumbing
Executive Summary
Thermochill Heating Cooling & Plumbing has a solid foundation — 214 Google reviews, a 4.9-star rating, and an established presence in Melbourne. Your strongest areas are Map Pack visibility, Google Business Profile, review reputation. Your main gaps are keyword rankings and technical site health — this is where competitors are gaining ground.
Your score of 57 is in the middle of the pack. You have real strengths to build on, but competitors with tighter execution are pulling ahead.
What You're Doing Well
Strengths to build on — these are already working for your business
Strong 4.9-star rating on Google — above the 4.5 threshold that drives Map Pack visibility
214 Google reviews — solid social proof that builds customer trust
100% review response rate — Google rewards businesses that engage with customers
Appearing in Google Maps for 3 of 5 tracked keywords — you have existing Map Pack presence
Google Business Profile is claimed and verified — you control your listing
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| air conditioning service Melbourne | #8 | Reliance Heating and Cooling | 4.8 | 46 |
| heating contractor Melbourne | #5 | Black Ice Heating & Cooling | Frankston & Morning Peninsula | 5 | 238 |
| plumber Melbourne | Not found | Plumb Medic - Emergency Plumber Melbourne | 4.9 | 334 |
| electrician Melbourne | Not found | Melbourne General Electrical Services | 5 | 296 |
| HVAC contractor Melbourne | #5 | Reliance Heating and Cooling | 4.8 | 46 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| air conditioning service Melbourne | 1,600 | $19.57 | Not ranking |
| heating contractor Melbourne | <10 | No paid competition | Not ranking |
| plumber Melbourne | 6,600 | $26.37 | Not ranking |
| electrician Melbourne | 2,400 | $21.67 | Not ranking |
| HVAC contractor Melbourne | 50 | No paid competition | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
No online booking URL set on GBP
Review count (214) is significantly below competitor average (351)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Thermochill Heating Cooling & Plumbing (You) | 4.9 | 214 | 36 | ||
| Millerwatts Electricians | 4.9 | 572 | 181 | ||
| Plumb Medic - Emergency Plumber Melbourne | 4.9 | 334 | 58 | ||
| Melbourne General Electrical Services | 5 | 296 | 22 | ||
| Air Elite | 4.9 | 288 | 25 | ||
| Your Choice Plumbers | 4.8 | 269 | 26 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Thermochill Heating Cooling & Plumbing (You) | 214 | 4.9 | 100% |
| Reliance Heating and Cooling | 46 | 4.8 | 60% |
| Air Elite | 288 | 4.9 | 0% |
Technical Health
Site speed, schema markup, and SEO fundamentals
Desktop view
Mobile view
Your page title doesn't mention “Melbourne” — this weakens local search relevance
Your page takes 11.0 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
Missing Open Graph tags (og:title, og:image)
Priority Issues
The most impactful things to fix right now
No online booking URL set on GBP
Review count (214) is significantly below competitor average (351)
No address on GBP listing
Your page takes 11.0 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
Missing Open Graph tags (og:title, og:image)
Competitive Landscape
Key observations from your market
Reliance Heating and Cooling dominates your local market, appearing in the Map Pack for 3 of the keywords we tracked. They are the business to beat.
You and Air Elite are closely matched on reviews (214 vs 288). A targeted review campaign could tip the balance in your favor.
What This Means for Thermochill Heating Cooling & Plumbing
In plain English — what needs attention, how to fix it, and what you'll gain
You’re missing from the Map Pack for 2 of 5 keywords
The problem: You appear in the Map Pack for 3 of 5 keywords, but you're missing from 2. Each missing keyword is a stream of local customers going to competitors. Right now, Reliance Heating and Cooling shows up across 3 search terms.
The fix: Optimize your Google Business Profile — add more photos, post weekly updates, respond to all reviews, and ensure your categories match what customers search for.
The outcome: The Maps 3-pack gets ~42% of clicks for local searches. Getting into that top 3 for even one more keyword could bring 5-15 new service calls per month.
Not ranking for any of the 5 keywords we checked
The problem: People in Melbourne search Google 10,650 times every month for HVAC services. Your website captures only a fraction of that traffic.
The fix: Create dedicated pages for each service, optimized for what customers search. For example, a page about “air conditioning service Melbourne”.
The outcome: Even capturing 3% of missed traffic at 10% conversion means ~32 new customers/month — $16,000/month at $500 avg job value.
Site speed is leaving performance on the table
The problem: Mobile speed score is 62/100. LCP: 11.0s (should be under 2.5s). TTI: 15.5s.
The fix: Optimize images, remove unnecessary scripts, improve server response time.
The outcome: Improved speed typically yields a 15-25% increase in conversions.
GBP has gaps your competitors don’t
The problem: No online booking URL set on GBP. Competitors have more complete profiles.
The fix: Add 25+ photos, post weekly, respond to all reviews, add all relevant categories.
The outcome: Complete Google profiles get 7x more clicks than incomplete ones.
Missing 6 schema types that help Google understand your business
The problem: Missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage.
The fix: Add JSON-LD structured data for LocalBusiness, HVACBusiness, Service, and FAQPage.
The outcome: Schema enables rich results — star ratings, service lists, FAQs in search results increase CTR by 20-30%.
The bottom line
Thermochill Heating Cooling & Plumbing has the fundamentals — 214 reviews, a 4.9-star rating, and an established presence in Melbourne. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
Areas for Expert Review
Dimensions that benefit from manual analysis beyond automated data
Your site scores 45/100 on mobile performance. A manual review would identify specific form placement, call-to-action, and mobile UX issues that automated tools can’t catch.
You’re not ranking for 5 of 5 tracked keywords. A content audit would identify the specific service pages, location pages, and FAQ content needed to capture that traffic.
Reliance Heating and Cooling appears in 3 of your tracked keywords. A full analysis would reveal their content strategy, review velocity, ad spend, and where you can overtake them.
You have no online booking system — visitors who find you have no guided way to convert. A service-specific lead funnel (repair, install, maintenance, emergency) qualifies prospects by urgency, routes them into the right pipeline, and captures leads 24/7.
These areas require human expertise and are covered in the walkthrough consultation below.
Want help prioritizing the fixes in this report?
We'll walk through the findings with you, confirm what matters most, and outline the next steps for implementation.