Thermochill Heating Cooling & Plumbing
Executive Summary
Thermochill Heating Cooling & Plumbing has a solid foundation — 214 Google reviews, a 4.9-star rating, and an established presence in Melbourne. Your strongest areas are Google Business Profile, review reputation. Your main gaps are keyword rankings and Map Pack visibility — this is where competitors are gaining ground.
Your score of 45 means you’re falling behind competitors who are investing in their online presence. The good news: the gaps are fixable.
Based on expanded multi-trade visibility upside estimate
What You're Doing Well
Strengths to build on — these are already working for your business
Strong 4.9-star rating on Google — above the 4.5 threshold that drives Map Pack visibility
214 Google reviews — solid social proof that builds customer trust
100% review response rate — Google rewards businesses that engage with customers
Google Business Profile is claimed and verified — you control your listing
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| air conditioning service Melbourne | #7 | Reliance Heating and Cooling | 4.8 | 46 |
| heating contractor Melbourne | #4 | Black Ice Heating & Cooling | Frankston & Morning Peninsula | 5 | 238 |
| plumber Melbourne | Not found | Plumb Medic - Emergency Plumber Melbourne | 4.9 | 334 |
| electrician Melbourne | Not found | Blunt's Electrical | 4.9 | 334 |
| HVAC contractor Melbourne | #6 | Good Maintenance - Plumbing, Electrical, Heating & Cooling | 5 | 578 |
| drainage service Melbourne | Not found | Plumblux Pty Ltd | 4.9 | 66 |
| gasfitter Melbourne | Not found | Titan Plumbing and Roofing | 4.9 | 798 |
| hot water system supplier Melbourne | #9 | Just Hot Water | 4.9 | 66 |
| roofing contractor Melbourne | Not found | Dimitri's Roof Tiling | 5 | 86 |
| water filter supplier Melbourne | Not found | Demand Filtration | 5 | 200 |
| electrical installation service Melbourne | Not found | Melbourne General Electrical Services | 5 | 296 |
| lighting contractor Melbourne | Not found | Melbourne Wiring Services | 5 | 190 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| air conditioning service Melbourne | 1,600 | $19.57 | Not ranking |
| heating contractor Melbourne | <10 | No paid competition | Not ranking |
| plumber Melbourne | 6,600 | $26.37 | Not ranking |
| electrician Melbourne | 2,400 | $21.67 | Not ranking |
| HVAC contractor Melbourne | 50 | No paid competition | Not ranking |
| drainage service Melbourne | <10 | No paid competition | Not ranking |
| gasfitter Melbourne | 590 | $28.42 | Not ranking |
| hot water system supplier Melbourne | <10 | No paid competition | Not ranking |
| roofing contractor Melbourne | 210 | $17.75 | Not ranking |
| water filter supplier Melbourne | <10 | No paid competition | Not ranking |
| electrical installation service Melbourne | <10 | No paid competition | Not ranking |
| lighting contractor Melbourne | <10 | No paid competition | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
No online booking URL set on GBP
Review count (214) is significantly below competitor average (351)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Thermochill Heating Cooling & Plumbing (You) | 4.9 | 214 | 36 | ||
| Millerwatts Electricians | 4.9 | 572 | 181 | ||
| Plumb Medic - Emergency Plumber Melbourne | 4.9 | 334 | 58 | ||
| Melbourne General Electrical Services | 5 | 296 | 22 | ||
| Air Elite | 4.9 | 288 | 25 | ||
| Your Choice Plumbers | 4.8 | 269 | 26 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Thermochill Heating Cooling & Plumbing (You) | 214 | 4.9 | 100% |
| Reliance Heating and Cooling | 46 | 4.8 | 60% |
| Air Elite | 288 | 4.9 | 0% |
Technical Health
Site speed, schema markup, and SEO fundamentals
Desktop view
Mobile view
Your page title doesn't mention “Melbourne” — this weakens local search relevance
Your page takes 11.0 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
Missing Open Graph tags (og:title, og:image)
Priority Issues
The most impactful things to fix right now
No online booking URL set on GBP
Review count (214) is significantly below competitor average (351)
No address on GBP listing
Your page takes 11.0 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
Missing Open Graph tags (og:title, og:image)
Competitive Landscape
Key observations from your market
HomeFirst Services dominates your local market, appearing in the Map Pack for 5 of the keywords we tracked. They are the business to beat.
You and Air Elite are closely matched on reviews (214 vs 288). A targeted review campaign could tip the balance in your favor.
What This Means for Thermochill Heating Cooling & Plumbing
In plain English — what needs attention, how to fix it, and what you'll gain
Google Maps coverage is still too thin across your full service mix
The problem: Customers in Melbourne can find you for a few searches, but you're still missing from 8 of 12 tracked Google Maps searches across heating, cooling, plumbing, gasfitting, and electrical services. Right now, HomeFirst Services shows up across 5 search terms.
The fix: Optimize your Google Business Profile and service-page alignment for the full trade mix — add booking, tighten categories, improve review response rate, and support these search terms with local pages that reinforce heating, cooling, plumbing, and electrical relevance.
The outcome: The Maps 3-pack gets ~42% of clicks for local searches. Moving these rankings into the top 3 could unlock $15,800 — $26,300/month in additional monthly revenue.
Not ranking for any of the 12 keywords we checked
The problem: People in Melbourne search Google 11,450 times every month for heating, cooling, plumbing, gasfitting, and electrical services. Your website captures only a fraction of that traffic.
The fix: Create dedicated pages for each service, optimized for what customers search. For example, pages targeting “plumber Melbourne, gasfitter Melbourne, and electrical installation service Melbourne”.
The outcome: Even capturing 3% of missed traffic at 10% conversion means ~34 new customers/month — $17,000/month at $500 avg job value.
Site speed is leaving performance on the table
The problem: Mobile speed score is 62/100. LCP: 11.0s (should be under 2.5s). TTI: 15.5s.
The fix: Optimize images, remove unnecessary scripts, improve server response time.
The outcome: Improved speed typically yields a 15-25% increase in conversions.
GBP has gaps your competitors don’t
The problem: No online booking URL set on GBP. Competitors have more complete profiles.
The fix: Add 25+ photos, post weekly, respond to all reviews, add all relevant categories.
The outcome: Complete Google profiles get 7x more clicks than incomplete ones.
Missing 6 schema types that help Google understand your business
The problem: Missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, and Organization.
The fix: Add JSON-LD structured data for the missing schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, and Organization.
The outcome: Schema enables rich results — star ratings, service lists, FAQs in search results increase CTR by 20-30%.
The bottom line
Thermochill Heating Cooling & Plumbing has the fundamentals — 214 reviews, a 4.9-star rating, and an established presence in Melbourne. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
Areas for Expert Review
Dimensions that benefit from manual analysis beyond automated data
Your site scores 45/100 on mobile performance. A manual review would identify specific form placement, call-to-action, and mobile UX issues that automated tools can’t catch.
You’re not ranking for 12 of 12 tracked keywords. A content audit would identify the specific service pages, location pages, and FAQ content needed to capture that traffic.
HomeFirst Services appears in 5 of your tracked keywords. A full analysis would reveal their content strategy, review velocity, ad spend, and where you can overtake them.
You have no online booking system — visitors who find you have no guided way to convert. A service-specific lead funnel (repair, install, maintenance, emergency) qualifies prospects by urgency, routes them into the right pipeline, and captures leads 24/7.
These areas require human expertise and are covered in the walkthrough consultation below.
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This doesn't just patch isolated issues. It replaces the current setup with a complete HVAC lead generation system designed to improve local visibility, convert more traffic into booked jobs, and automate what happens after the lead comes in.
We don't patch isolated issues. We replace the weak points with a connected system built to generate, route, convert, and manage leads.
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