TTV Heating and Cooling
Executive Summary
TTV Heating and Cooling has an established presence in Bulleen. Your strongest areas are Map Pack visibility, keyword rankings. Your main gaps are review reputation and Google Business Profile — this is where competitors are gaining ground.
Your score of 59 is in the middle of the pack. You have real strengths to build on, but competitors with tighter execution are pulling ahead.
What You're Doing Well
Strengths to build on — these are already working for your business
Appearing in Google Maps for 5 of 5 tracked keywords — you have existing Map Pack presence
Ranking organically for 5 keywords — your website has some search authority
Google Business Profile is claimed and verified — you control your listing
Map Pack Visibility
Where you appear when customers search Google Maps
| Search Term | Your Position | #1 Ranking Business | Rating | Reviews |
|---|---|---|---|---|
| air conditioning contractor Bulleen | #1 | Templestowe Heating And Cooling | 5 | 134 |
| air conditioning repair Bulleen | #3 | Good Maintenance - Plumbing, Electrical, Heating & Cooling | 5 | 574 |
| heating contractor Bulleen | #2 | Reece HVAC Fairfield | 3.7 | 3 |
| HVAC contractor Bulleen | #3 | Good Maintenance - Plumbing, Electrical, Heating & Cooling | 5 | 574 |
| air conditioning service Bulleen | #1 | Templestowe Heating And Cooling | 5 | 134 |
Keyword Rankings
What customers are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| air conditioning contractor Bulleen | <10 | No paid competition | #1 |
| air conditioning repair Bulleen | <10 | No paid competition | #1 |
| heating contractor Bulleen | <10 | No paid competition | #2 |
| HVAC contractor Bulleen | <10 | No paid competition | #1 |
| air conditioning service Bulleen | <10 | No paid competition | #4 |
Google Business Profile
How complete and optimized your GBP listing is
Only 2 photos on GBP (top competitors have 50-100+)
Only 0 reviews — need more volume
Rating is 0 — below 4.5 threshold for strong local ranking signal
Business hours not set on GBP
No online booking URL set on GBP
Review count (0) is significantly below competitor average (430)
Photo count (2) is well below competitor average (28)
| Business | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| TTV Heating and Cooling (You) | — | — | 2 | ||
| Airfit Air-Conditioning | 5 | 745 | 117 | ||
| Good Maintenance - Plumbing, Electrical, Heating & Cooling | 5 | 576 | — | ||
| Air Elite | 4.9 | 288 | 25 | ||
| Seeley International VIC | 3.9 | 273 | — | ||
| Rapid Cold Airconditioning Pty Ltd | 4.9 | 272 | — |
Technical Health
Site speed, schema markup, and SEO fundamentals
Desktop view
Mobile view
Your page title doesn't mention “Bulleen” — this weakens local search relevance
3% of images lack alt text — Google can't index your photos
Your page takes 4.1 seconds to display main content — visitors on phones may leave before it finishes loading for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Your site doesn’t tell Google you’re an HVAC business in a machine-readable format (missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, Organization)
Priority Issues
The most impactful things to fix right now
Only 2 photos on GBP (top competitors have 50-100+)
Only 0 reviews — need more volume
Rating is 0 — below 4.5 threshold for strong local ranking signal
Business hours not set on GBP
No online booking URL set on GBP
Review count (0) is significantly below competitor average (430)
Photo count (2) is well below competitor average (28)
Competitive Landscape
Key observations from your market
Templestowe Heating And Cooling dominates your local market, appearing in the Map Pack for 5 of the keywords we tracked. They are the business to beat.
Rapid Cold Airconditioning Pty Ltd responds to 100% of reviews vs your 0%. Google uses response rate as a ranking signal — this gap is costing you visibility.
Competitors average 28 GBP photos vs your 2. More photos (trucks, job sites, team) significantly increase listing engagement.
What This Means for TTV Heating and Cooling
In plain English — what needs attention, how to fix it, and what you'll gain
Site speed is leaving performance on the table
The problem: Mobile speed score is 74/100. LCP: 4.1s (should be under 2.5s). TTI: 16.1s.
The fix: Optimize images, remove unnecessary scripts, improve server response time.
The outcome: Improved speed typically yields a 15-25% increase in conversions.
GBP is severely incomplete or missing
The problem: Only 2 photos on GBP (top competitors have 50-100+). Without a complete GBP, you’re invisible in Maps.
The fix: Claim and verify your GBP. Add hours, categories, photos, contact info.
The outcome: Complete Google profiles get 7x more clicks than incomplete ones.
Missing 6 schema types that help Google understand your business
The problem: Missing: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, and Organization.
The fix: Add JSON-LD structured data for the missing schema types: LocalBusiness, HomeAndConstructionBusiness, HVACBusiness, FAQPage, Service, and Organization.
The outcome: Schema enables rich results — star ratings, service lists, FAQs in search results increase CTR by 20-30%.
The bottom line
TTV Heating and Cooling has the fundamentals —and an established presence in Bulleen. The issues above aren't about your service quality — they're about whether customers can find you online. Fix these, and the calls will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
Areas for Expert Review
Dimensions that benefit from manual analysis beyond automated data
Your site scores 55/100 on mobile performance. A manual review would identify specific form placement, call-to-action, and mobile UX issues that automated tools can’t catch.
You’re ranking but not in the top 3 for most keywords. A content audit would identify what top-ranking competitors have on their pages that yours is missing.
Templestowe Heating And Cooling appears in 5 of your tracked keywords. A full analysis would reveal their content strategy, review velocity, ad spend, and where you can overtake them.
You have no online booking system — visitors who find you have no guided way to convert. A service-specific lead funnel (repair, install, maintenance, emergency) qualifies prospects by urgency, routes them into the right pipeline, and captures leads 24/7.
These areas require human expertise and are covered in the walkthrough consultation below.
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This doesn't just patch isolated issues. It replaces the current setup with a complete HVAC lead generation system designed to improve local visibility, convert more traffic into booked jobs, and automate what happens after the lead comes in.
We don't patch isolated issues. We replace the weak points with a connected system built to generate, route, convert, and manage leads.
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